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The Brandman Agency is a dynamic, results-driven public relations firm, specializing in luxury travel, tourism, lifestyle & design and real estate brands. The Agency understands the intricacies of your industry and the importance of making an impact and seeing our clients apart from the competition through strategic, headline-grabbing programs that showcase our clients' strengths, and ultimately, that builds brand awareness and drive sales. | |||
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Bermuda Department of Tourism |  |
American Society of Travel Agents - ASTA | |
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Caribbean Tourism Organization - CTO |  |
Cruise Lines International Association - CLIA | |
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Pacific Asia Travel Association - PATA |  |
United States Tour Operators Association - USTOA | |
SFI Tourism Executive Management had in the past adopted a strategy of developing a core pool of travel operators and airline partners to help us market Tourism Destinations to both the mainstream and ethnic travel market segments. The objective of such partnerships is to expand our channels to reach both travel agents and consumers, and to influence the products they offer so as to enhance the travel packages being offered in the marketplace.
We have been successful in cultivating a core pool of travel operators and airlines partners at a regional level, able to influence markets such as the west coast and New York gateway areas.
The strategic partnership with Major Travel Distribution Networks allowed us in the past to deepen and widen our travel distribution channels nationally, as well as to create destination awareness and partnership associations in the US market to brand, market and promote our destination partners in this highly competitive travel market, increasing their visitors arrivals and generating more tourism receipts within the shortest time possible, usually within 6 months from the Travel programs initiations.
Through a structured launch programs including a Tourism Program Manager, Regional Sales Managers, Territory Sales Reps in the USA, Canada and the UK, SFI Tourism was able to increase our Destinations Partners business pipeline of Group, Incentive, Leisure and Corporate travel in less than six months.
The selling and buying process was simplified to ensure continued success. This also allowed our destination partners to increase their Travel Agents, Meeting/Wedding/Group Planners database. SFI Tourism also negotiated customized Strategic Partnerships agreements with major Travel Distribution Network focusing on each destination's needs and products, this programs were aimed to reposition our destinations partners as the destinations of choice in this highly competitive travel market. We were also able to have major travel suppliers offer very attractive Travel added values. This Combination of Sales & Marketing initiatives created a very positive impact in the travel market and helped increase our destination partners visitors arrivals and Tourism receipts.